Creating an Animated Commercial: An Overview

Still from NTTA Texas Toll Tag Commercial (Agency: Integer Dallas, Client: NTTA)

Still from NTTA Texas Toll Tag Commercial (Agency: Integer Dallas, Client: NTTA)

NTTA is the North Texas Tollway Authority and they wanted to publicize the Toll Tag. A small sticker that fits to your windscreen and reduces the rate you pay on tolls around the the Metroplex, the Texas road system around Dallas and Fort Worth.

Here we detail some of the work that we did with Integer US that went into creating this commercial and how we were able to use our motion capture puppet method to get further faster (subtitles (cc) are available)…

Trevor Young

I am currently working through a part time illustration course, as well as working in the film industry as a freelance visual effects compositor (i.e. digitally combining all the elements to create a final effects shot in a feature film).