To promote the haunting ink wash artwork of musician Keaton Henson, Faber Music wanted an intriguing animated webpage to draw his fan base’s interest. Well before any link to the book purchase was added, various interactive clues were at left at various time points, alluded to by cryptic posts from Keaton himself on his social media, fans flocked to the mysterious page to see what had been updated.
His artwork was embellished with subtle animation that befitted the scene and accompanied by a specially composed piano piece by Keaton. The page was made responsive for various devices and browsers and Tapocketa provided Faber with all the code they needed to upload.
The finale was to add a link to the purchase page of the book, driving large volumes of traffic there within the first hour of posting.
The object of the piece, Keaton’s book is very beautiful. Attach headphones to the book and you can listen to Keaton’s compositions, alongside his poetry and artwork.