When we started Galdo's Gift we knew that we had to be strict over the colour choices we made.
All to often, if the decision over what colour palette to use is ignored, the resulting imagery can lack coherence. We decided early on that we would choose a few images (in our case illustrations) which contained colour combinations we liked and thought would compliment our style.
That is what you see in the photo above; the three images we picked. They had some beautiful muted tones and fitted with the colour palettes we had noticed in folk art and the Victorian paper theatres that also inform our work.
Scanning these images into the computer and constructing a project palette within all our graphic software meant we could remain consistent across all the imagery we produced.
Of course rules are there to be broken, so yes, we have strayed in our colour choices from time to time, but we always have the original palette choice to bring us back in line.